4FINGERS x God of War
The dawn of a new era descends upon us as 4FINGERS collaborates with God of War in a month-long epic journey.
Join father-and-son duo Kratos and
Atreus in a mighty battle against higher powers with 4FINGERS from 20th April
to 20th May 2018.
To celebrate the highly anticipated
release of the latest instalment of PlayStation® 4 video game God of War,
4FINGERS Crispy Chicken will be having a month-long promotional event complete
with game demo consoles, photo backdrops, and giveaways.
Organised by 4FINGERS and supported by
Sony Interactive Entertainment Hong Kong Limited Singapore Branch (SIES), the
4FINGERS x God of War campaign will kick off in 17 outlets in both Singapore
and Malaysia. The 30-day long gaming bonanza will allow game fans and
chicken-lovers alike to get their fill of critically-acclaimed gameplay and
crispy chicken, as well as a chance to win exciting prizes.
The collaboration with the long
running God of War series resonates with 4FINGERS’ brand values. Kratos and
Atreus are in unforgiving Norse lands, and their upward march despite
overwhelming challenges reflects 4FINGERS’ resistance against the
establishment.
Hardcore gamers and non-gamers alike
will enjoy themselves at their outlets, which have been equipped with consoles,
and will feature other interactive activities to let everyone experience the
magic of God of War. Whether you’re a God of War superfan or you’re devoted to
crispy chicken, there’s something here for everyone.
Diners in Singapore and Malaysia will
be treated to an immersive experience, featuring an impressive line-up of lucky
dips, gaming booths and lots of chicken. All diners who purchase 4FINGERS’
“Wings of Power” Combo meal will get a chance at the Treasure Chest lucky dip -
with a grand prize of a paid trip to the famous Electronic Entertainment Expo
(E3) gaming conference in Los Angeles. Other prizes include Limited Edition God
of War PlayStation® 4 Pro consoles, copies of the God of War game, and other
exclusive merchandise.
In Singapore, the Marina Square,
Northpoint City, Orchard Gateway, and Tampines 1 outlets will be fitted with
GAEM mobile console machines for customers to try out God of War. The Jurong
Point outlet will have a PlayStation®-branded booth where customers can
experience the game as well. “Runes of 4FINGERS” is a weekly clue-based hunt,
where participants will have to find and creatively pose with a hidden “rune”
at Northpoint City for a chance to win God of War merchandise, Nokia 3310 3G
mobile phones, or even the latest Apple iPad (2018) Wi-Fi 128GB.
The Marina
Square and Northpoint City outlets will also feature a photo backdrop, where
participants can snap powerful poses for Instagram and Facebook using the
hashtag #WingsOfPower. The best posts will be rewarded with exclusive prizes.
Please visit the 4FINGERS facebook page for more information.
Written by Max
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